Privacy Policy, Information & User Security | Power Yoga

Privacy Policy

Here at Mushie, dba, we are committed to you and to protecting your privacy rights. We use the information we collect about you to process orders, to improve the content of our Web Site located at (the “Web Site”) and to provide a more personalized shopping experience. We also may use it to periodically inform you about changes on our Web Site and new products and services. We do not sell, trade or rent your personal information to any person or entity not authorized by or associated with us.

As such, we have established and implemented this privacy policy to inform our Web Site visitors and registered users how we use and protect the information that we collect. If you have any questions regarding this information or our privacy practices, please see the section entitled “Questions? Contact Us” at the end of this privacy statement.

For purposes of this Privacy Policy, “personal information” means information that identifies a specific person or that is about an individual who can be identified, such as full name, email address, newsletter choices, magazine or product purchases, consumer product preferences.



As a general policy, no “Personally Identifiable Information” (as defined below) is automatically collected from your visit to the Web Site.

Certain non-personal information, however, including the type of browser being used, its operating system and your IP address may be automatically recorded by the standard operation of the Web Site’s internet servers.


a. Personally Identifiable Information
(i) Contact Information. You may visit and use many features on the Web Site without completing any user registration. However, in order to utilize the Power Yoga Online service, purchase products online, complete surveys, enter contests and sweepstakes, or participate in polls, online chats, bulletin boards, guestbooks and/or forums, we may require you to provide us with certain contact and/or demographic information and/or to become a registered user of the Web Site. When you become a registered user, we require you to provide us with your contact information (including your name and email address), and may require your date of birth, gender and zip code, as well as other information, in order to create a password. Our goal is to make your experience as easy and enjoyable as possible.

(ii) Financial Information. If you purchase any products on the Web Site or want to utilize certain portions of the Power Yoga Online service, you will additionally need to provide us with your credit card and shipping information. Financial information (credit card numbers, credit card expiration dates, billing address, etc.) that is collected is used to bill you for products and services. Financial information is not used for any purpose other than billing.

b. Non-Personally Identifiable Information
Non-Personally Identifiable Information can be used to help diagnose server problems, administer the Web Site and generally enhance your online experience, and may include the following:

(i) IP Address. An IP address is a number that’s automatically assigned to your computer whenever you’re surfing the Web. We may retain your IP address in order to help us diagnose problems with our servers, to administer our Web Site, to help identify you and your shopping cart, to gather broad anonymous demographic information (such as the number of visitors from a geographic area), to enforce compliance with the Web Site terms and conditions or otherwise in order to protect our services, sites, customers, or others.

(ii) Cookies. Cookies are small bits of electronic information that a Web Site can transfer to a visitor’s hard drive to help tailor and keep records of his or her visit to the site. The use of cookies is standard on the Internet and many Web Sites use them. Cookies allow Web Site operators to better customize visits to the site to the visitor’s individual preferences. For example, we use cookies to keep track of your shopping cart and to provide you with a better surfing experience and maximize your enjoyment of the Web Site. However, we do not save any password information in cookies. We may additionally use “web bugs” or other similar data collection programs to collect information to provide you with a more enjoyable and easier experience on the Web Site. In addition, banner advertisements may be displayed on our site which may contain cookies. The companies who serve our banner advertisements may transfer cookies independent of us, and, as such, we do not control the use of such cookies and in many instances have no access to the information collected by them.

Although most Web browsers automatically accept cookies, you can usually change your browser to prevent that or to notify you when you are sent a cookie. This gives you the chance to decide whether or not to accept the cookie. Even without accepting a cookie, you can still access many of the features on the Web Site. However, some parts of the Web Site will not function properly or may be considerably slower if you refuse cookies. For example, without cookies, you may experience delays and may have difficulty completing shopping transactions. If you would like more information about cookies, we suggest you visit

(iii) Web Beacons. Pages on our Web Site also may contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). Web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party

All of your Personally Identifiable Information and Non-Personally Identifiable Information, as well as any other information described above may be referred to collectively as the “User Information.”




a. Personally Identifiable Information
We use the information we collect to tailor your experience on Web Site by displaying content according to your interests and preferences, providing a faster method for you to submit information to us and receive back the information or products you desire, sending you information about our company and promotional material from some of our partners, and allowing us to contact you, if necessary. If at any time you would rather not receive information from us, or would like to opt-out of any other service we provide, simply follow the steps in the section entitled “How Do You Opt Out Or Change The Information We Have For You?

Notwithstanding the manner in which we use such information, we will not provide any such personally identifiable information to any third parties without your express written consent.

b. Financial Information
All credit card-related information you provide to us when ordering any products or services from the Web Site is maintained by us as highly confidential, and we will not share credit card related information with any third parties that are not involved in fulfilling your order. The Web Site also is protected by a Verisign digital certificate that verifies a company’s identity. Click on the image to view our Verisign Digital Certificate.

c. E-mail Notifications
We may use the information we collect to occasionally notify you about new services on the Web site and special offers we think you’ll find valuable. If you would rather not receive this information, or would like to opt-out of any other information request or distribution, simply submit such a request to us at:
[email protected].

d. User Information 
We may also share certain of the User Information, including Personally Identifiable Information, with affiliated and non-affiliated third parties, including without limitation in connection with the following:

(i) Vendors – We may disclose the information we collect to companies that operate various services for us, such as marketing, distribution, advertising, or certain product functionalities, or who otherwise provide goods or services which may be of interest to you. If you provide information to us, you are expressly consenting to receiving emails, text messages, direct mail and/or telephone calls from us, or on our behalf, regarding the products and services offered on the Web Site;

(ii) As Permitted by Law – We may share your non-public Personally Identifiable Information with non-affiliated third parties as permitted by law; and

(iii) in special cases when we have reason to believe that disclosing this information is necessary: (a) to identify, contact or bring legal action against someone who may be causing injury to or interfering (either intentionally or unintentionally) with: (i) our legal rights or property, (ii) another visitor or anyone else that could be harmed by such activities; or (b) by operation of law.

e. Transferability of Information. In the event we go through a business transition, such as a merger or acquisition by another company, or sale of all or a portion of our assets, your Personally Identifiable Information and any information you provide to us will likely be among the assets transferred, and you hereby consent to such transfer.



Unfortunately, when you submit information to us (or to any other Web Site) over the Internet, the information may travel over many networks and systems that are not under our control and, during such time, can be intercepted. As a result, while we strive to protect your personal information, we can’t ensure or warrant the security of any information you transmit to us and you do so at your own risk. Further, anything you voluntarily provide in any public area of the Internet, including on the Web Site, will be publicly available to other visitors on that Web Site and potentially to other third parties, and you should always exercise caution when deciding to publicly disclose any of your personal information.


To request that your information be removed from our database or that certain information previously provided to us be updated or modified, or that we not send you any future communications, simply contact us in any of the following manners:


Send an e-mail to: [email protected]
Send a letter to:
Attn: Customer Service
1410 2nd Street, 1st Floor
Santa Monica, CA 90401


5. CHILDREN UNDER 13 content is not directed at children under 13 years of age, and if you provide information about yourself as a user of the Web Site, you are representing that you are 13 years of age or older. If you are younger than 13 years of age and would like to become a registered member of or provide information about yourself to the Web Site, you are required to have your parent or legal guardian contact us at [email protected] prior to use.

We do not knowingly collect personally identifiable information from anyone under 13 years of age, but if we do become aware of having collected personally identifiable information from a user who is younger than 13 years of age without prior, verifiable consent from a parent or legal guardian, we will remove such information from our files.



In an attempt to provide increased value to our visitors, we may choose various third party Web Sites to link to, link from, and frame within, the Web Site. We also may participate in co-branding and other relationships to offer e-commerce and other services and features to its users. However, even if the third party is affiliated with us, we have no control over these linked sites, each of who have separate privacy and data collection practices independent of us. We have no responsibility or liability for these independent policies or actions, and are not responsible for the privacy practices or the content of any such Web Sites. Please make sure you are comfortable with the privacy practices of every site you visit before providing the site with your personal information. These linked sites are only for your convenience and you therefore access them at your own risk.

We also may make chat rooms, forums and message boards available to you on the Web Site. Please remember that we cannot control the information that is shared by members and that anything you voluntarily provide in any public area of the Internet will be publicly available to other visitors on that Web Site and potentially to other third parties. Thus, please note that you should always exercise caution when deciding to publicly disclose any of your personal information in these and similar areas.



By using our Web Site, you consent to the collection and use of information by us as set forth in this privacy statement. We reserve the right to modify, alter or otherwise update our privacy policy, and we will post those changes on this page so that you will always be aware of what information we collect, how we use it, and under what limited circumstances we disclose it. Continued access or use of the Web Site shall constitute your express acceptance of any modifications, alterations or updates to this privacy statement. However, please note that unless we obtain your express consent, any revised Privacy Policy will apply only to information collected after such time as the revised Privacy Policy takes effect. If at any point we decide to use Personally Identifiable Information in a manner different from that stated at the time it was collected, we will notify you by way of email and you will then have a choice whether or not we can use such information in this different manner.


8. The GDPR and Additional Information for Individuals in the European Economic Area (“EEA”)

If you are a resident of the European Economic Area (“EEA”) and the Services are targeted to you, please note:


  • The EU General Data Protection Regulation (GDPR) is a new comprehensive data protection law that updates existing EU laws to strengthen the protection of “personal data” (any information relating to an identified or identifiable natural person, so called “data subjects”) in light of rapid technological developments, the increasingly global nature of business and more complex international flows of personal data. The GDPR replaces the current patchwork of national data protection laws with a single set of rules, directly enforceable in each EU member state. The GDPR takes effect on May 25, 2018. In addition to this Privacy Policy, if you would like to know more about how we are implementing the requirements of the GDPR please visit our Frequently Asked Questions.
  • We may need to collect and process the types of Personal Information listed above in order to provide the Services to you or because we are legally required to do so. If you do not provide the information that we request, we may not be able to provide you with the Services. We may use the Personal Information for our legitimate business interests, including those listed above.
  • We do not knowingly permit children in the EEA under age 16 to register for any content, product or Service. We do not knowingly collect, use or disclose personal information about users under age 16, except as permitted by law. In recognition of the need to provide additional privacy protections for children, we have a separate privacy policy that applies to those sites and apps that are directed to them.
  • If you would like to receive an electronic copy of your Personal Information for purposes of transmitting it to another company, you may contact us here.
  • Regarding the section entitled “Location of Data”, above: Some non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards. The full list of these countries is available at For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, such as standard contractual clauses adopted by the European Commission to protect your Personal Information.
  • You may obtain a copy of these measures by contacting our support and providing your contact information, and providing a brief description in the text box available.
  • We keep your Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine our retention periods include (i) for as long as we have an ongoing relationship with you and provide the Services to you; (ii) as required by a legal obligation to which we are subject; or (iii) as advisable in light of our legal position (such as in regard of applicable statutes of limitations, litigation, or regulatory investigations).
  • You may contact our support team with any questions about this Privacy Policy.
  • You may lodge a complaint with a supervisory authority competent for your country or region.



If you have any questions about our privacy practices or your dealings with our Web Site, please do not hesitate to contact in the following ways:


Send an e-mail to: [email protected]
Send a letter to:
Attn: Customer Service
1410 2nd Street, 1st Floor
Santa Monica, CA 90401



Please also visit our Terms and Conditions establishing the use, disclaimers, and limitations of liability governing the use of the Web Site.

Last Updated: May 15, 2013